Marketing Textbook 34.2



Publisher Description



Marketing Textbook - Learn All About Marketing

Marketing is the act of facilitating the exchange of a given commodity for goods, services, and/or money to deliver maximum value to the consumer. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through both the exchange processes and building long-term relationships.

Marketing can be viewed as an organizational function and a set of processes for creating, delivering, and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.

The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.


Table Of Content :

1 Introduction to Marketing
2 Marketing Strategies and Planning
3 The Marketing Environment
4 Consumer Marketing
5 Business-to-Business Marketing
6 Services Marketing
7 Global Marketing
8 Pricing
9 Products
10 Branding and Packaging
11 Marketing Channels
12 Integrated Marketing Communications
13 Advertising and Public Relations
14 Personal Selling and Sales Promotion
15 Social Media Marketing
16 Social Responsibility and Ethics in Marketing
17 Introduction to Nonprofit Marketing


The eBooks app features allows the user to :

Custom Fonts
Custom Text Size
Themes / Day mode / Night mode
Text Highlighting
List / Edit / Delete Highlights
Handle Internal and External Links
Portrait / Landscape
Reading Time Left / Pages left
In-App Dictionary
Media Overlays (Sync text rendering with audio playback)
TTS - Text to Speech Support
Book Search
Add Notes to a Highlight
Last Read Position Listener
Horizontal reading
Distraction Free Reading



Credits :

Boundless (Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0))

FolioReader , Heberti Almeida (CodeToArt Technology)

Cover by Designed by new7ducks / Freepik

Pustaka Dewi, www.pustakadewi.com


About Marketing Textbook

Marketing Textbook is a free app for Android published in the Reference Tools list of apps, part of Education.

The company that develops Marketing Textbook is Pustaka Dewi. The latest version released by its developer is 34.2.

To install Marketing Textbook on your Android device, just click the green Continue To App button above to start the installation process. The app is listed on our website since 2024-01-06 and was downloaded 1 times. We have already checked if the download link is safe, however for your own protection we recommend that you scan the downloaded app with your antivirus. Your antivirus may detect the Marketing Textbook as malware as malware if the download link to com.pustakadewi.marketing is broken.

How to install Marketing Textbook on your Android device:

  • Click on the Continue To App button on our website. This will redirect you to Google Play.
  • Once the Marketing Textbook is shown in the Google Play listing of your Android device, you can start its download and installation. Tap on the Install button located below the search bar and to the right of the app icon.
  • A pop-up window with the permissions required by Marketing Textbook will be shown. Click on Accept to continue the process.
  • Marketing Textbook will be downloaded onto your device, displaying a progress. Once the download completes, the installation will start and you'll get a notification after the installation is finished.



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Downloads: 1
Updated At: 2024-03-22
Publisher: Pustaka Dewi
Operating System: Android
License Type: Free